All too often, business entrepreneurs with potentially viable start-up Business Plans do not understand the typical need to seek a two to three phased equity investment, when seeking equity capital of substance. No matter how great the business model, whether new technology or a great twist on an existing business, start-ups need to “prove” themselves. Whether it be through a phased launch of a major Web site, proving new technology with top-notch third-party independent studies, or an initial marketing plan with proven results, this will usually lead to the remaining capital needed overall.
The business plan itself needs to discuss all major components within this phased approach as do the forecasts, sometimes requiring two to three versions.
We (Tim@thebusinessplanconsultants.com) can help evaluate the need for phasing in Business Plans.
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