Full Disclosure is Always the Best Approach

When writing your Business Plan, or any component thereof, it is always best to look at your business as though you were an accountant or attorney hired by the potential investor or lender. “No surprises” should be your motto. You must anticipate every reasonable inquiry and ensure that your Business Plan addresses all possible issues. All claims made in the Business Plan should be substantiated through research and documented in the Plan, Financial Forecasts and/or Appendixes. The easier you make the due diligence process for the potential investor or lender and its advisors, the quicker you will be notified of their decision, with the likelihood of a positive conclusion magnified.