A careful analysis of the cash flow needs of your business on a month-to-month basis for one or two years is vital to an investor's consideration of the prospects of your business. A potential lender or investor wants to confirm that your business has a high probability of success so that their loan will be repaid or that their equity position has an upside...and that operating capital is sufficient and well spent. We often see financial forecasts done solely on an annual basis; however, that format does not adequately show the working capital required to ensure the short-term or long-term viability of your business. Furthermore, the assumptions utilized to create the financial forecasts must be turned into thorough notes that correspond to the income and expense line items shown in the income statements and cash flow analyses. Market studies are almost always necessary in order to make the correct revenue assumptions.
A Business Plan without comprehensive and summary forecasts supported by market analysis is almost certainly a plan that will not succeed in raising capital.
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