Synergy and interconnectivity very much apply to components of your Business Plan. Does your Operations Plan have synergy with your Finance or Marketing Plans? Does your Marketing Analysis support the Market Share and Penetration Analysis, and therefore support the forecasted assumptions of revenue? Does your senior staff and planned mid-level management support your ability to run or grow your Company, and generate the revenue you forecasted? Does your Business Plan provide enough details on the key job descriptions that again relate to assumptions of staffing forecasted to reach that bottom line profit you are telling investors you will attain?
Do your numbers (projections or forecasts) and words (business plan and marketing plan) have synergies, or do you expect the reader to know your business and plan as well as you and connect the dots between a number without a detailed explanation and something mentioned on Page 18 of your business plan that they may or may not recall?
There are so many other questions that need to be asked, but the bottom line is that each section of your Plan needs to stand alone and connect on varied levels to other sections, i.e., synergies in a combination of concise and detailed data, with cross references that connect your Business Plan dots.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment