Your Business and a Green & Sustainable Econony

After a couple generations of wasteful policies in many areas highlighted by an energy policy that increased oil imports nearly threefold in that time, collectively, our citizens, and hopefully the politicians, have realized that sustainability of our society and lifestyle are intertwined in eco-friendly, energy and collective economic policies. Then there is a questionable war fought by admirable young men and women that have barely read of a place called Vietnam in their only a couple years removed history books, a current war primarily financed by borrowing from foreign governments. Gas prices offer no relief, food and commodities inflation is run amuck, and the mortgage and real estate market crises have terrible effects to many millions of our citizens.

Within this framework, you likely ask yourself if this is a good time to expand or start my business? The answer is a resounding YES, depending...on the business, the location, your experience and abilities. Same answer like during a great economy you say, and yes in general, but in these times the type of business is more critical, like green and sustainable ventures, the unwavering thirst for new tech and its applications or a Web-based business, let alone a business focused on addressing basic human needs beginning with food, shelter or health care. Being self-employed presents risks but not more than being employed in an economy seeking stability, but potentially greater rewards to maintain or seek that proverbial American dream.