Existing and Start-up Business Plans alike, usually require a detailed marketing plan that should have many different marketing directives, led by a very experienced sales and marketing team. Marketing Plans should include specific references to the resources to be utilized and be comprehensive, almost always including a quality Web site to reflect quality product(s) and service(s).
Small to large business plans like those we receive from prospective clients, typically fall far short in the required depth of the marketing plan, let alone a sufficient marketing budget or marketing/sales leadership to justify the revenue assumptions.
These are areas with which an experienced Business Plan team and marketing experts can help.
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