Executive Summary is as Important as Business Plan

Without an Executive Summary that conveys all of the key items from the Business Plan, including goals, objectives, mission, leadership, operations, forecasts and uses of funds, investors will never look at your Business Plan. Usually, it is best to complete the ES first and get that tight and in final form, and then use it as a partial guide to complete the Business Plan. We like using headings in the ES that coincide with the Sections of your Business Plan. Remember, the Executive Summary can convey the entire story of your business, and it needs to quickly grab the reader's attention in this attention-deficit, techno-distraction world we live in.